A4 Paper

APP – Making the paper industry more sustainable

At Asia Pulp & Paper, we strive to achieve comprehensive sustainability. Our strategy sets out 10 key impact areas relevant to our stakeholders across our business and the wide supply chain.

APP launched the sustainability road map in 2012 with a focus on climate change, emissions, solid waste, reforestation, conservation & biodiversity, human rights & indigenous people, community empowerment, employee welfare, fiber sourcing, and water management. Our ambitious goals are in line with the Sustainable Development Goals (SDGs) laid out by the UN.

In 2013, we established the Forest Conservation Policy to complement the roadmap we had set out on.

Here are the targets we set out to achieve and where we are today.

Climate change – Implement peatland best-practice management program

Status – Achieved

Emissions – 10% reduction on carbon intensity (2012 baseline); 10% reduction in energy intensity (2012 baseline); and 10% below national and/or regional limits for annual SOc and NOx

Status – Achieved

Solid waste – 25% reduction in solid waste to landfill (2010 baseline)

Status – Achieved

Reforestation – Support the national target to preserve designated protected and conservation areas

Status – Achieved

Conservation & biodiversity – Zero fiber from high conservation value forest; Support the national target to increase the population of 25 specified endangered species by 10%

Status – Achieved

Human rights & indigenous people – Adopt international guidelines for the protection of indigenous people’s customary rights in the forest and implement responsible conflict management

Status – Achieved

Community empowerment – Increasewelfare of indigenous and local communities to maintain good relations

Status – Achieved

Employee welfare – Zero employee and contractor fatalities, a major fire and traffic accidents on site

Status – On track

Fiber sourcing – 100% independent 3rd party verification for pulpwood legality; 100% sustainable plantation wood for pulp; 100% Sustainable Forest Management certified pulpwood; Maintain a sustainable proportion of recovered fiber in addition to renewable virgin fiber, and develop and implement Integrated Sustainable Forest Management Plans

Status – Achieved

Water management – 10% reduction in water intensity (2013 baseline); 10% below national and/or regional limits for COD and BOD; and improve management of water use in line with UN Global Compact CEO Water Mandate Program

Status – Achieved

APP’s vision is to couple economic Development with environmental responsibility. We strive to achieve it through efficient production and innovative product design.

✓ 30% reduction in carbon footprint

✓ Over half a million hectares of natural forest conserved, along with 25 endangered species

✓Improving the lives of millions with our community empowerment, employee welfare, and human rights & indigenous people’s programs

We are an ethical corporation that works each today towards incorporating the best practices to make our products as sustainable as possible. Become an environmentally conscious paper user with quality products from the house of APP.

Galaxy Brite multipurpose A4 paper is APP’s proud creation. Our acid-free high white and bright paper are suitable for all household, academic and professional laser and inkjet printing, writing, and noting needs.

Why is Paper So Satisfying?

There is something about paper that makes our brain so happy!

Did you know? The quality paper makes an impact on each one of us, even when we don’t realise it. It is because the human brain seeks sensory experiences. In fact, more than half of the brain is dedicated to receiving multiple sensory experiences. Paper manages to appeal to so many parts of our brain at the same time. No wonder we all find paper so satisfying, even if it is deep within!

When put on paper, the texture, colour and finish come together to speak to you. Communication becomes something beautiful, beyond the written or printed words, which is why we tend to pay more attention and understand better when we read off paper. While digital means to read stand the risk of proving a sensory overload or a plethora of distractions, the paper is soothing to almost all your senses at once.


Think about the last time you were at a restaurant and a menu was handed to you. Did it say something about the quality of the restaurant itself, didn’t it? It was clearly the beginning of an experience that heightened your opinion of the brand itself, made you comfortable in the ambience and like the food more. Now imagine that everything else was exactly the same, but the menu was printed on a flimsy piece of paper torn at the corners. You probably wouldn’t even order your meal after laying your hands on that menu!

People find the need to touch things without realising it. Touching something makes it real and a part of the environment. Touch comes naturally to us. In an era of continuous digitization, the paper introduces a more rustic touch that appeals better to the senses.

Think of the last wedding invitation card you received. The quality of the card spoke to you and created an image of the wedding in your head. You possibly anticipated the dishes that were going to be served at the wedding banquet. You probably guessed the kind of venue even before looking at it. You couldn’t do the same with a digital invitation, even if you tried.

That is the power of touch. It creates a sense of ownership of the object, which lets your brain connect and analyse anything better. Something you can touch bestows upon you a sense of value and trustworthiness. Something you can trust creates a more satisfying experience.


Colour on paper is received better by us than the colour on the screen. Colours are more dramatic and appealing on printed material than it is on a digital screen. While screens emit coloured rays of light directly into your eyes, the paper reflects light from your surroundings to create a more soothing and realistic viewing experience.

Because paper is easier on the eyes, it lets you read for longer without straining you. It is also easier for you to focus and read every line, every word more carefully when you read on paper. Don’t believe it? Observe how you tend to glance through keywords the next time you read an email on your desktop or a celebrity gossip news piece on your smartphone. You are likely to catch yourself urging to scroll down faster too. Viewing on screen makes you restless. Paper, on the other hand, lets you take your own sweet time.

Printed material that has the right colours can hold your attention more easily and help retain information for longer. While not all of us are blessed with an eidetic memory, we do find ourselves recalling something we read on a piece of paper more easily in the eyes of our minds.


The smell of fresh ink on paper or a new book is so satisfying to our senses. Biblichor, or the smell exuded by old books, is something digital screens can never recreate! We absolutely love you if you love the raw pulpy odour of mill-made paper, fresh out of a ream.

Paper has an earthy smell associated with it that adds to the reading, writing or viewing experience. It comes from organic material, such as cellulose from wood pulp reacting to sunlight, air and everything around to create volatile complex compounds. The smell gets stronger over time depending on the chemicals used to process the paper.

Although our acid-free paper lasts longer, it doesn’t hinder with the pleasant olfactory experience paper is supposed to naturally create. Flip through a pile of printed sheets to feel satisfied, just the same.


Paper makes everything look and feel better. No, we aren’t just talking about what’s printed on paper and what you feel when you look at it. Paper has a sophisticated aesthetic value.

A library of physical books is a great place to hang out at, even for non-readers. Watch yourself closely when you are around books or just a stack of printed papers. Your hands unconsciously reach out and your eyes focus all your attention on it as your fingers begin to flip through pages, even if you don’t intend to read. Paper is so pleasing that it grabs and holds your attention.

Gifting someone a real book feels more valuable than gifting an e-book that costs the same. A personal library, no matter how small, becomes a conversation starter. On the other hand, you might have difficulty in even bringing up the topic of an e-book that you recently read.

Waiting rooms are equipped with exquisite magazines on a coffee table. Have you wondered why your dentist or hairstylist still subscribes to those expensive magazines instead of placing a couple of tablets connected to the internet that lets you browse through anything you want? For starters, those magazines add subtle elegance to the waiting room’s decor. More importantly, you are likely to spend time flipping pages through a magazine more patiently as you wait.

We spend a lot of our time staring at digital screens today. Paper comes as a breath of fresh air. The way paper looks, smells and feels leaves a lasting impact on you. Choose to experience the satisfying effects, among numerous other benefits paper offers. It could uplift your mood or make your life!

What You Need to Know If You are Looking for a Wholesale Paper Supplier

Finding the right wholesale paper supplier demands a whole lot of dedicated time and research. A4 copier paper is one of the most commonly used commodities across the globe, which means you have several trading options. You must make sure you pick the one that suits your needs long-term. But above all, you need to be sure that you aren’t getting scammed!

Here are a few things you need to keep in mind to make the process easier.

Look for suppliers who can guarantee high-quality paper consistently. You need someone who is willing to fix problems immediately when they arise. Do your research to understand the standards that determine good quality in paper and ask your supplier specific questions to be sure you get everything you need. Jam Free, High brightness, high whiteness, and high opacity are all desired qualities in the paper. Durability, uniform ink absorption, quick-drying, and compatibility with high-speed copiers are some other quality aspects to inquire about as well.

Price and payments-
Quality suppliers often pose a hard bargain. If you have an offer that is lower than the international standard, it is possible you are dealing with a scammer. Do not get lured in by suspiciously low-priced paper suppliers. In most cases, quality is compromised.
Avoid suppliers who demand full upfront payment. Use Letters of Credit or Escrow Services to make payments. This way, both parties have trusted financial security and you get to make the payment when your goods are delivered.

Availability –
Being available and accessible is a huge marker of good customer service. You need a reliable supplier who is available to supply continuously, throughout the year. It is one of the most crucial things to keep your professional workspace running smoothly.
Do everything possible to make sure that you are in business with a supplier who is able to deliver on your requirement on time on a regular basis. Find a supplier with who you can strike a mutually beneficial long-term deal.

Relevant Documentation-
Every genuine exporter has some form of documentation from relevant authorities in their country of operation confirming their validity. Always ask a new supplier for their export license and any other document that could help you verify their legitimacy. Any company or individual that refuses or hesitates to furnish you with these documents is a red flag. Go the extra mile to protect yourself from fake documentation by getting it verified with your country’s official authorities.
Also, investigate the sales rep you are in touch with. Remember that in the trade as wide-spread for a commodity like paper, several fraudsters pose to be sales reps of real and highly respected companies.

Environmental responsibility-
Look for suppliers who trade in the environmentally responsible paper. Ask for relevant certification details and look out for them on the packaging to be sure you are really getting what you are promised. Paper made by companies that grow their own trees to make paper, sustainable energy usage, zero-deforestation policy across the supply chain, responsible environmental management, and reduced emissions are desirable.

5 Essential Vision Board Creation Tips to Help You Stay More Focused

Goal setting and visualizing your dreams have unparalleled power. They help you think, focus and eventually achieve, as a result of consistent efforts. The Vision Board is a powerful tool that helps you identify the path to reach your goals.

Before you create a vision board, you need to identify your vision. Begin by understanding what a vision is. A vision is your image of an ideal life. It represents all the people, things, accomplishments you hold close and defines the legacy you wish to leave behind. Identifying your vision is about finding your life’s purpose.

Once you create an idea of what your life should look like, short or long term, it is time to make it a tangible entity. A vision board works as a visual reference point to keep you on track. By constantly motivating you, a vision board helps you regain focus time and again along the way.

Now that you are ready to create the ‘big picture’, here are 5 essential tips to make a vision board that never fails you:

1. Make it lively
Do you remember the exhilaration you felt when you first visualized the future you wanted for yourself? Make an effort to create a vision board that reminds you of that feeling to keep you motivated, especially on the tough days. Make it colorful. Be selective and pick pictures that are closest to the image you created for yourself in your head.

2. Remind yourself ‘why’
Nothing can drive you to achieve something more than the reason itself. Be sure to include why something needs to be a part of your big picture. Remember to be affirmative and positive. Focus on the vision, and not the negative feeling that could be the underlying cause.

3. Include action items
While you need to focus on what your future looks like, it is also important to include what will get you there. Include words, quotes, thoughts and images that represent or can inspire you to physically take action to get you closer to achieving everything you want. This could also prove to be a powerful habit-forming tool to make your life better.

4. Go beyond the material
A vision board could be more effective if it became a constant reminder of how you want to feel. After all, the happiness you derive out of achieving your dreams is what makes it worth your efforts. Show yourself the real big picture by featuring the emotions you constantly see yourself seeking. Pictures of yourself looking happy can become an important part of your vision board.

5. Pick the right spot
A vision board works best if you are able to spend some time with it every day. Find a place that gives you a clear view. The vision board’s purpose is to ensure your goals are always at the top of your mind. Take some time to contemplate your vision board every day. Let your dreams guide and inspire you.

Your vision board can be as big as a wall, or as small as a post-it note. But a vision board the size of a sheet of paper is most optimum. It can comfortably sit on your nightstand or be placed with your work essentials to be the visual reminder that keeps you focused.

Create your vision board using the Galaxy Brite premium copier paper with hi-brite technology to keep your focus as sharp as its unparalleled image quality.

4 features that make Galaxy Brite the best copier paper for you

Copier paper is the most versatile and much-needed entity in any office space. From laser and inkjet printers, copier machines, fax machines to jotting things down by hand, copier paper is everybody’s go-to item. While several estimations had anticipated an inevitable end to paper usage over the years, the advent of electronic gadgets has completely proved this wrong. Copier paper usage has only grown over the years to give rise to several players in the market.
With so many prominent names to pick from, it becomes necessary for you, as the consumer to know the key features that set a copier paper’s quality apart.
Consider the following features to compare products and pick the best copier paper for your workspace.

Why it is important-

Brightness determines how reflective the copier paper is. High brightness is necessary to ensure a proper contrast between the ink and the toner when you print on copier paper. This quality is rated on a scale of 1 to 100. If you need your paper to show colours the way you intended them to, pick a copier paper with good brightness, i.e, rated above 92.
Why Galaxy Brite is your best pick-
Galaxy Brite is known for its hi-brite feature with an ISO Brightness rating of 98 ± 1

Why it is important-

Whiteness is a property that tells you the measurement of light reflectiveness across all wavelengths of light. This comprises the full visible spectrum. Simply put, the higher this rating the ‘whiter’ the paper is. This affects print quality and colour output to a great deal. Whiteness is measured on an index called the CIE Whiteness that measures it under an illumination closest to natural outdoor daylight. The range for most ‘white’ papers is between 130 and 170.
Why Galaxy Brite is your best pick-
Galaxy Brite copier paper comes with a ≥ 164 rated CIE Whiteness

Why it is important-

Opacity tells you how much light can pass through an object. You need to look for paper that allows very less transparency. Simply because a paper with high opacity would let you see (or read) anything printed on both sides clearly even if you held it against the light. Paper with lower opacity lets printed material bleed through to the other side. Also rated on a scale of 1 to 100, just like brightness, the higher the rate the better is the paper.
Why Galaxy Brite is your best pick-
Galaxy Brite copier paper has high opacity, rated ≥ 92

Trutone Technology
Why it is important-

Copier paper with Trutone Technology ensures several benefits. The most prominent ones are a. Quick Ink Drying b. Solid Black c. Brilliant Colours d. Sharp Images. Trutone Technology was a breakthrough in inkjet printing, which introduced a larger range of printed colours, a darker solid black, no mottling, no bleeding and controlled ink absorption to dry faster.
Why Galaxy Brite is your best pick-
Galaxy Brite is a product of Asia Pulp and Paper (APP), which is the first paper company in the world to develop Trutone Technology for its multi-purpose paper.

Galaxy Brite copier paper also has the following certifications-
ISO 14001 – Environmental Management System
ISO 9706 – Long Life
ISO 9001 – Quality Management System
Indonesian Legal Wood – 824 303 120003-LVLK-005-IDN
Support Responsible Forest Management

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